Today's Agent Skill: Win-Back Campaign Email Writer
What It Does
Customers who bought from you once are five times more likely to buy again than a brand-new prospect — but only if you reach out before they forget about you. Most small business owners don't have a systematic way to follow up with lapsed customers, which means revenue that's already been earned once is quietly walking out the door. An AI agent can write a complete win-back email sequence in minutes.
How It Works
The skill takes your business type, the last product or service the customer purchased, and how long they've been inactive, then writes a 3-email sequence: a "we miss you" opener, a value reminder with an offer, and a final "last chance" message. Each email is personalized to the customer segment and varies in tone and hook to maximize open rates.
How to Deploy It
Add the SKILL.md to your agent's skills folder and trigger it with "write win-back emails" followed by your business details. It works with Claude Code, Gemini CLI, Cursor, and Windsurf. Copy the output into Mailchimp (mailchimp.com), Klaviyo (klaviyo.com), or Constant Contact (constantcontact.com) to set up an automated sequence triggered by customer inactivity.
SKILL.md — Ready to Deploy
## Description
Writes a 3-email win-back sequence for lapsed customers, personalized by business type, last purchase, and time since last purchase, with a hook, value reminder, and expiring offer to prompt return visits.
## Trigger
User types "write win-back emails", "lapsed customer campaign", or "re-engage inactive customers."
## Input
- business_type: Type of business (e.g., salon, restaurant, retail shop, HVAC service)
- last_service_or_product: What the customer last purchased or experienced
- time_inactive: How long since their last purchase (e.g., 3 months, 6 months)
- offer: Discount, freebie, or incentive to include — optional, will suggest one if not provided
- customer_segment: once-only buyer, repeat buyer who lapsed, or VIP (default: general)
- your_name: Owner or staff name for sign-off
## Steps
1. Email 1 — "We miss you" (send at day 0):
a. Write a subject line that references the customer's last experience without being intrusive.
b. Warm opener acknowledging it's been a while.
c. Brief reminder of the value they got last time.
d. Soft CTA: check out what's new, no pressure.
2. Email 2 — Value and Offer (send at day 5):
a. Lead with a concrete offeCopy the full SKILL.md and drop it into your agent's skills directory to activate this skill.