Today's Agent Skill: Local Market Research Report Compiler
What It Does
Before opening a second location, launching a new service line, or targeting a new zip code, most owners want to know: is there enough demand here, and who's already selling to it? This skill compiles that answer into a short report you can act on in an afternoon.
How It Works
The agent gathers public data on a target city or zip code — demographics from Census, business counts from Google Maps and Yelp, search demand from Google Trends and keyword tools, and competitor pricing scraped from top-ranked local sites — and synthesizes it into a report with a market-size estimate, top 5 competitors, and three go-to-market angles ranked by feasibility.
How to Deploy It
Run in Claude Code, Gemini CLI, Cursor, or Windsurf with web-search enabled and, ideally, MCP connectors for Google Maps, Google Trends, and a keyword tool like Semrush. Feed it a target geography and a service type, and get a report back in 10 to 20 minutes. Cross-check the numbers before making a hiring or lease decision.
SKILL.md — Ready to Deploy
## Description
Compiles a local market research report for a US small business considering a new location, service line, or geographic expansion.
## Trigger
Invoke when the user says "research this market," "should I expand to X," or provides a geography plus a service type.
## Input
- Target geography: city, zip codes, or a metro area
- Service or product category
- Current pricing at the user's business (for comparison)
- Budget for entry (helps size opportunity)
- Timeframe for launch
## Steps
1. Pull US Census data for the target geography: population, median household income, age distribution, household size.
2. Query Google Maps and Yelp for competitor count, ratings, and price tier in the service category.
3. Query Google Trends and a keyword tool for search demand on the top 5 relevant keywords over the last 24 months.
4. Scrape the top 3-5 competitors' websites for pricing, service offerings, and positioning.
5. Estimate total addressable market: population × penetration rate × average annual spend, with the source for each number.
6. Identify 3 go-to-market angles: pricing wedge, service gap, underserved segment. Rank by feasibility and time to first customer.
7. Flag Copy the full SKILL.md and drop it into your agent's skills directory to activate this skill.