Today's Agent Skill: Competitor Ad Copy Analyzer
What It Does
When you run paid ads for your small business, it can feel impossible to compete against bigger players who seem to have unlimited creative budgets. An AI agent can sweep your competitors' public Facebook and Google ads in minutes, pulling out messaging patterns, offer structures, and calls to action. That intelligence lets you write sharper copy for your own campaigns without spending hours on manual research or hiring an agency.
How It Works
The skill accepts 1–5 competitor names or website URLs, then uses web search to pull ad copy from Facebook's Ad Library (publicly accessible, no login needed) and Google search results. It categorizes each ad by dominant hook type — price-led, urgency-led, value-led, or trust-led — and flags phrases that appear across multiple competitors. You get a comparison table plus three headline alternatives and two body copy options tailored to the gaps it found.
How to Deploy It
Drop the SKILL.md into your agent's skills folder and trigger it by typing "analyze competitor ads" followed by your competitors' names. Works with Claude Code, Gemini CLI, Cursor, and Windsurf — all support web search when the appropriate tool is connected. Pair the output with Meta Ads Manager or Google Ads to A/B test your top two new variations before scaling spend.
SKILL.md — Ready to Deploy
## Description
Scans publicly available competitor advertising copy and surfaces messaging patterns, offer structures, and calls to action so you can write sharper ads without hiring an agency.
## Trigger
User says "analyze competitor ads" or "what ads are my competitors running" followed by one or more business names or website URLs.
## Input
- competitors: List of 1–5 competitor business names or website URLs (required)
- your_copy: Your current ad headline and description (optional — triggers gap analysis)
- platform: "facebook", "google", or "all" — defaults to "all"
## Steps
1. For each competitor, search Facebook Ad Library (facebook.com/ads/library) using the business name. Record active ad headlines, body copy, primary offer, and CTA.
2. Run Google searches for "[competitor] promotion", "[competitor] deal", and "[competitor] ad" to capture search ads and promotional pages.
3. Categorize every ad by dominant hook: Price-led (discount/price match), Urgency-led (limited time/low stock), Value-led (quality/outcomes), Trust-led (reviews/guarantees/years in business).
4. Identify phrases that appear across two or more competitors — these signal proven language in your market.
Copy the full SKILL.md and drop it into your agent's skills directory to activate this skill.